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Most people know about one of the greatest salespeople of all time, Steve Jobs. When Jobs introduced the first iPhone, in January of 2007, he had to convince a skeptical world to pay a then-outrageous sum of $600 for a phone made by a company that had never produced a handset before, with a slick back and no physical keyboard to peck out emails. It was a creative act on Jobs's part, an ability to craft a vision of how the world would be and to convince people their lives would be better in that world if they bought his shiny new object. That creative act poses a challenge for a raft of software startups trying to use artificial intelligence to reinvent sales. Companies including Vymo, InsideSales, SalesLoft, and Outreach have gotten hundreds of millions in financing in the last few years, in hopes that by mining historical data such as emails and customer call logs, they can figure out what the best salespeople do.

Most people know about one of the greatest salespeople of all time, Steve Jobs. When Jobs introduced the first iPhone, in January of 2007, he had to convince a skeptical world to pay a then-outrageous sum of $600 for a phone made by a company that had never produced a handset before, with a slick back and no physical keyboard to peck out emails. It was a creative act on Jobs's part, an ability to craft a vision of how the world would be and to convince people their lives would be better in that world if they bought his shiny new object. That creative act poses a challenge for a raft of software startups trying to use artificial intelligence to reinvent sales. Companies including Vymo, InsideSales, SalesLoft, and Outreach have gotten hundreds of millions in financing in the last few years, in hopes that by mining historical data such as emails and customer call logs, they can figure out what the best salespeople do.

For example, Adobe's Experience Cloud, which helps brands manage customer interactions and advertising, processes 100 trillion transactions every year. Narayen said the data gathered from those transactions will in turn feed into Adobe Sensei, which will do things like transform paper documents into editable digital files, create predictive models, and change expressions in photographs with a few clicks. "It's a way to really bring creativity to the masses. And it's a way to enable everybody to be a creator," Narayen said. "We partner with great companies like Nvidia who are able to process this in real time, but it's all the magic that's created by our product folks."